1. Introduction
BackToFarms ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website www.backtofarms.com and our services.
By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Personal Information You Provide
We collect information that you voluntarily provide when you:
- Create an account
- Place an order
- Subscribe to our services
- Contact customer support
- Sign up for newsletters or marketing communications
This information may include:
- Full name
- Email address
- Phone number
- Delivery address
- Billing address
- Payment information (processed securely through our payment provider)
2.2 Automatically Collected Information
When you access our website, we automatically collect:
- IP address
- Browser type and version
- Operating system
- Device information
- Pages visited and time spent
- Cookies and similar tracking technologies
2.3 Location Information
With your permission, we may collect location data to:
- Determine delivery availability
- Provide location-based services
- Improve delivery accuracy
3. How We Use Your Information
3.1 Service Delivery
- Process and fulfill orders
- Manage subscriptions
- Arrange deliveries
- Send order confirmations and updates
3.2 Payment Processing
- Process payments securely through Razorpay
- Verify payment information
- Prevent fraud and unauthorized transactions
3.3 Communication
- Send transactional SMS via Twilio and AWS SNS
- Provide order status updates
- Respond to customer inquiries
- Send account notifications
3.4 Service Improvement
- Analyze usage patterns
- Improve website functionality
- Develop new features
- Enhance user experience
4. Third-Party Services
We share your information with trusted third-party service providers:
Communication: Twilio & AWS SNS - SMS notifications and OTP verification
Cloud Services: AWS - Hosting and data storage
These third parties are contractually obligated to protect your information and use it only for the purposes we specify.
5. Data Security
We implement appropriate technical and organizational security measures to protect your information:
- Encryption of data in transit (SSL/TLS)
- Secure storage of sensitive information
- Regular security assessments
- Access controls and authentication
- Employee training on data protection
6. Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service provider
- Opt-Out: Unsubscribe from marketing communications at any time
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Order history and transaction records are retained for 7 years for accounting and legal purposes. Account information is retained until you request deletion or after 3 years of inactivity.
8. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.